Campaign infrastructure
Purpose-built spaces
for every campaign.
We run campaigns on dedicated subdomains so that creative, routing, permission capture and reporting are cleanly separated. This is an operational choice with real consequences for measurement and for accountability.
Why separate environments
Four reasons this matters.
Clean measurement
Traffic, conversion and permission data for one campaign are not entangled with another. Attribution stops being an argument.
Contained changes
A creative or routing change affects one campaign environment, not a shared estate. Rollback is straightforward.
Precise permission records
Each environment captures its own consent wording and version, so what a given person was shown can be identified exactly.
Clear accountability
The responsible advertiser is disclosed on the campaign itself, rather than obscured behind a generic landing page.
Standards applied
Every campaign environment carries the same baseline.
| Area | Standard applied |
|---|---|
| Advertiser identity | The responsible advertiser is named on the campaign, not hidden |
| Transport security | Served over HTTPS with a valid certificate for the exact hostname used |
| Privacy information | A privacy notice reachable from every page, naming the actual controller |
| Consent wording | Captured with its version, so the exact text shown can be reproduced |
| Withdrawal | An unsubscribe route in every message, honoured across all campaigns |
| Suppression | Applied continuously from the shared do-not-contact record |
Portfolio
Domains selected per brief.
Campaign environments sit within a broader portfolio of advertising domains. Selection is driven by the brief: the audience, the offer and the market it addresses.
We do not use domain choice to obscure who is advertising. Whatever the hostname, the responsible advertiser and the privacy information are disclosed on the page.
What a campaign environment includes
- A dedicated hostname for the campaign
- Creative and landing experience as a matched pair
- Consent capture with versioned wording
- Routing and measurement configuration
- Privacy notice and advertiser disclosure
- Connection to the shared suppression record